Before becoming a freelance digital marketer, I worked as a Customer Relationship Expert. That experience completely changed how I approach marketing today. It taught me one powerful lesson — people don’t just buy products; they connect with people who understand them.

In customer relationship management, I spent years learning how to listen, solve problems, and make customers feel valued. Those same skills now help me build stronger marketing strategies. When I create a campaign or social media post, I don’t just think about selling — I think about how it will make the audience feel.

Good communication, empathy, and patience are just as important online as they are in person. When I respond to a comment, design a message, or write ad content, I try to make it genuine and human.

This approach builds trust — and trust is what turns followers into loyal customers.Understanding customer behaviour also helps me predict what they’ll respond to — what kind of posts will attract them, what tone feels natural, and what offers actually help them.

In short, my experience in customer relationships helps me go beyond marketing — it helps me build connections. Because in digital marketing, success isn’t about clicks or likes; it’s about people who feel understood. And when people feel understood, they stay with your brand.